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What is the APA Public Education Campaign?
The American Psychological Association launched their first public education campaign in 1996 to communicate the value of psychology to the public and provide them with information about when and how to seek help. It is based on a grassroots model with messages carried out by APA members at the local level and has proven to be an effective tool for increasing the visibility of psychologists in their communities. Campaigns have included:
The newest incarnation of the public education campaign is “For a Healthy Mind and Body, Talk to a Psychologist” (2005). The campaign is designed to help educate the public about the mind body connection and the importance of emotional health to physical health. The campaign messages cover a wide range of topics:
The campaign will encompass a wide range of activities
For more information about APA’s Public Education Campaign: http://www.apahelpcenter.org/ Why Participate in the Public Education Campaign?
FREE Public Education Campaign materials available for your use
To order brochures or inserts, please call: 1-800-964-2000 or 1-877-274-8787 To download powerpoint presentations and handouts, go to: http://www.apapractice.org/apo/public.html# Materials are free to APA members. Please have your APA number available when you order by phone or download materials. If you need help ordering or downloading materials, please contact: Kathleen Ashton, PhD, APA Public Education Campaign Liaison for OPA at 440-285-8503. Speaking Opportunities Interested in presenting for your community or a local organization? Would you like to be a Public Education Campaign representative a local health fair? The Ohio Psychological Association has a Public Education Campaign Committee working to connect psychologists with public education opportunities. This is a great opportunity to connect with your community, increase your visibility, and generate referrals. Past presentation topics have included coping with chronic illness, obesity as a stress-related illness, and stress and the mind-body connection. Please send your name, daytime phone number, e-mail address, and topics you are interested in presenting to Kathleen Ashton. Current Speakers Public Education Campaign Activities in Ohio On October 7, 2005, Kathleen Ashton, PhD, presented a talk “Resilience and Mind-Body Health: Coping with Chronic Illness” to the Myositis Association at their convention in Cleveland. The talk used the APA Public Education Campaign materials on "Mind/Body Health: For a Healthy Mind and Body, Talk to a Psychologist." Over 100 association members attended the presentation. Participants discussed some of their positive experiences about how working with a psychologist has helped them to cope with chronic illness and were able to have questions answered about how to find an appropriate psychologist in their area. Committee Minutes and Reports Regional contacts
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